The Role of Marketing in the Obesity Epidemic

The unprecedented rise in the power, scope, and sophistication of food marketing starting around 1980 aligns well with the blastoff slope of weight gain and the obesity epidemic.

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I think the natural reaction to the suggestion of the power of marketing is that “I’m too smart to fall for that; marketing works on other people, but I can see through it.” But that’s what everyone thinks! For a splash of cold water to shake us all out of this delusion, I next bring you some data: The Role of Food Advertisements in the Obesity Epidemic (

This is the 7th in an 11-video series. The first several are:
• The Role of Diet vs. Exercise in the Obesity Epidemic (
• The Role of Genes in the Obesity Epidemic (
• The Thrifty Gene Theory: Survival of the Fattest (
• Cut the Calorie-Rich-And-Processed Foods (
• The Role of Processed Foods in the Obesity Epidemic (
• The Role of Taxpayer Subsidies in the Obesity Epidemic (

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Thanks for watching. I hope you’ll join in the evidence-based nutrition revolution!
-Michael Greger, MD FACLM

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