Here's why manufacturers globally choose to join our brand programs

The brand program membership Hardox In My Body® and My Inner Strenx® is for you who produce top of the line products made out of Hardox® wear plate or Strenx® performance steel. By being part of our program, it enables you to increase value of your products by communicating to your customers that you are using premium ingredients in your products. It also increases the second hand value since each product with the sign attached is traceable and can secure the origin, making a guarantee for the second hand buyer. Moreover, for our valued members, we offer prioritized technical and marketing support among other services. We support and grow together with each of our members to secure a leading position. In all industries.

Thanks to the passion and the will to deliver the very best to end users, the brand programs Hardox In My Body and My Inner Strenx were introduced. They are partnerships, a long-term collaboration for improving and branding products manufactured in Hardox® or Strenx®. It is a constant dialogue between SSAB and the best equipment manufacturers around the world.

The Hardox In My Body and My Inner Strenx signs are attached on approved equipment as a sign of quality. The products with the signs are recognized as top of the line and cover all kinds of equipment, in all industries. Each application with the sign has passed our strict quality controls and is approved as a premium product by the SSAB board. Experts within wear and structural technology carefully analyze the welding quality, manufacturing process and design. Each sign gets a unique ID that is traceable and can secure the origin and material.

The brand programs Hardox In My Body and My Inner Strenx have over 500 members in more than 60 countries. The rapid growth of Hardox In My Body and My Inner Strenx is a unique success in the steel industry with the first Hardox In My Body members appointed in 2000 and the first My Inner Strenx members in 2015. Now there are more than 600 members and counting. My Inner Strenx is the fastest growing brand program with the Hardox In My Body program being the most recognized in steel industry.

Learn more and apply here:

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